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A short guide to better Google ranking!
Gunnar Berglund
A short guide to better Google ranking! A few rules to keep in
mind!
A short list of what is least to most important for you to do, and not actually "points" that Google give your site. So when you make your site, there are a few steps you'll have to do and how I graded them. Description tag: it's here that the SE's tell if you have just a Affiliate page like maybe thousands of others, so add or change a centence to have it listed and not "omitted" when you check your keywords. Internal link text 10 points 9 points The
domain name: 7 points H1-H2 text: 5 points The first word in one
sentence: 5 points The path or filename: 4 points an adjacent
keyword (multi keywords): 4 points The beginning of a sentence:
points Bold or italics textual: 1 point (textual or (textual)
Use in textual: 1 point Alt tag: 0.5 point Meta keywords: 0.05
point
Make many separate pages with text-content One "sitemap" that links to all pages on the site, one that is searchengine friendly for both people and robots. An optimiz title and "H1" text can take you a long way without optimization. The less the page is weighing in bytes, the more Google will like it. Use stylesheets instead of font tags, and put your javascripts in external files. Links The external link's text is important, but is often very difficult to check.. To have The Google Toolbar installed will help you a lot. Page rank is important, but like the rest of the "SEO" process is important, it is not a magic wand taking you to the top like a rocket. Page rank should be a secondary priority when asking for, or accepting reciprocal links. A reciprocal link with a "PR" higher than yours give you a higher "PR", but even links from lower ranked sites count. Use www.alltheweb.com to see ALL incoming links disregarding their ranking. (Type all.link:http://www.domain.com ) Other searches: "link:www.domain.com " "allinurl:www.domain. com " "allinanchor: word or phrase" Bigger sites with lots of pages and a correct "site map" have advantages in their size thru their internal links according to the "bigger being the better" principle. More unique pages that each can be optimized with individual phrases. (Perhaps that´s why we write all these articles about "SEO") Every page should be seen as a search engine optimation. To read more about linking, download the book powerlinkingreport here: http://www.emarketingprofit.com/powerlinkingreport.zip Google doesn´t always use the page that you optimized, it uses the index page which is the page with the highest "PR". PageRank is no miracle by itself and a page with lower "PR" can get higher in searches. There is a very powerful software called RankingPower you can read more about it here: http://www.emarketingprofit.com/rankingpower.html Google have two different robots, that is sends (crawling). One is called Freshbot and the other Deepbot Fresh has IP 64..... and Deepbot 216.... I have seen Freshbot acting more like Deepbot lately. Freshbot capture new pages and update your ranking, Deepbot usually goes thru your site very carefully for a couple of days and suddenly it disappear . It is the result from these "crawls" that use to result in Google´s monthly updates. But there are ideas that Google uses Freshbot´s results more aggressively to present placements and results. Google update its main index once every month. The process of update before the result reaches the main data bank can be seen on www2 and www3 and you can find lots of googledance tools on the web, one place is here: http://www.free-webmaster-tools.com/google_dance_tool.htm Google Dance is the the time that Google is updating their main database and you find rankings "dancing" up and down, being mixed, finally everything become stabilised and your rank has hopefully gone up. Just a few months ago it would take days for a index to be filtered thru the databases (the different Google servers) before the results could be seen on Google´s main site,but the last updates have run very fast. It still takes up to 3 days before Pagerank and search-results are stabile. The indexes on Yahoo are dragging a bit, and the AOL indexes are dragging even more behind Google. ( As you guessed, they take their results from Google ) It still takes quite long time before your optimizations start working, you have to be patient. To achieve direct visibility, the only choice is Pay Per Click (AdWords or Overture) or quick inclusion (All The Web/Lycos) cost between $0.05 /click and $100 / year. Optimize your robots.txt file so your image / cgi-folders won´t be spidered, use the option noindex as option for that you don´t want indexed see the robots.txt tutor on: http://www.emarketingprofit.com/webmastertools/robots_tutor. html There is no point in adding as many keywords you can think of. Remember Google need some time to index your entire site, if there are many pages and a lot of links. The rules / conditions described are subject to change and are not guaranteed to be correct at all times. About the author: |
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