1) Open a new document of any size, I'm using one that is 620&x200 with #ece9de background.

2) Select the Rounded Rectangle Tool, draw a rectangle, then rasterize the layer and fill with this color #5a4c3f:

3) Download and install this brush.

4) Select the rectangle, create a new layer and fill it with the brush with our background color #ece9de.

5) Turn the new layer opacity to 25%.

6) Write your text, I am using Arial Black.

7) Right click on your text layer and choose Blending Options, use these settings:
Color Overlay: use this color: #ece9de

Stroke: use this color: #5a4c3f

8) Select the shape of the text, create a new layer and fill it with the brush using this color #615446

I want to thank deviantart.com for the nice Cracks Brush.